The idea of recognizing people for character is build around several important human traits. 

First, when you honor people for character, it encourages them to build more character. It’s like a snowball. Once you start it rolling, it grows and grows.

Second, people have a natural desire to please those they respect, whether it is a teacher, parent, or supervisor.

Third, people need you to reinforce the qualities that you value. At Kimray, we emphasize one character quality a month because we feel like these values deserve our attention.

Praising for character is a great way to encourage others in the right direction and remind everyone of the corporate values you hold dear.